The Fuel
Ecosystem

Every brand earns a verified score from 1–1000 based on ROAS consistency, spend reliability, and creative performance. Agencies check your score before taking you on. Brands display it as a badge on their website.

When a brand wins the leaderboard, they list their campaign formula — targeting, platform mix, budget split, offer type. Other brands buy it and apply it to their own product. Original creator earns 70%, Fuel takes 30%.

Real-time cross-platform performance data. Which industries are up this week, which platforms are delivering best ROAS right now, which audiences are converting fastest. Updated daily from live campaign data across all Fuel users.

The only hiring platform where every candidate's results are proven by data, not self-reported. Search media buyers by their actual ROAS, industry, platform, and spend level. No one can fake a Fuel Score.

Fuel selects 10 brands per quarter and gives them $10k–$50k in managed ad spend in exchange for 1–3% equity. If they succeed, Fuel holds a stake in a company it helped build. The portfolio compounds over time.

Creators list UGC video hooks. Brands license them. Every time that creative converts for a brand, the creator earns a performance royalty — a percentage of the ROAS it generates. Great creative keeps paying indefinitely.

Not a multiple choice exam. To earn Fuel Certified status you must run 5 campaigns, maintain minimum ROAS, and pass a live strategy review. Your certificate shows your actual median ROAS and certified industries.

Top media buyers host live sessions — setting up, launching, and optimizing real campaigns in front of a paying audience. Viewers ask questions. Fuel hosts the platform and takes 30% of subscription revenue.

Published monthly — the top 100 best-performing ad strategies, anonymized and aggregated. Which platform delivered best ROAS, which creative format won, which industries grew fastest. Free to read, paid to export.