Product 01 of 09 · Fuel Ecosystem

The Fuel Score

The first verified performance score for advertisers. Built from real campaign data, not self-reported numbers. Agencies check it. Brands display it. Platforms will eventually use it.

847
/ 1000
Excellent
Top 8% of all Fuel advertisers
ROAS Consistency
92
Spend Reliability
88
Creative Performance
95
Platform Diversity
78
Growth Trajectory
85
Why it matters
Agencies trust it instantly
When a brand approaches an agency with an 847 Fuel Score, no pitch deck is needed. The score tells them everything — consistency, quality, growth trajectory. Agencies will start requiring a minimum score before onboarding new clients.
For platforms
Better scores, better rates
Brands with high Fuel Scores demonstrate reliable spend and strong performance. As the score becomes the industry standard, platforms will offer preferential CPMs and earlier beta access to high-scoring advertisers.
Public badge
Display it on your website
At $49/month, verified brands can embed their live Fuel Score badge on their own site. It updates in real time. Customers and partners can click to verify it directly on ProAdsFuel.com.

Score Ranges

What each score range means for your business and what it unlocks.

800–1000
Elite advertiser. Consistent ROAS across multiple platforms and industries.Preferred Partner Status
600–799
Strong performer. Above-average ROAS with growing platform diversity.Featured Eligible
400–599
Developing advertiser. Good results but inconsistency in one or more areas.Standard Listing
200–399
Early stage. Limited campaign history or inconsistent performance.Building
0–199
New to Fuel. Score builds as campaigns run and data accumulates.New

How Your Score is Calculated

Five factors. All pulled from real campaign data. Nothing self-reported.

Factor 01
📈
ROAS Consistency
How reliably you maintain ROAS above your baseline across multiple campaigns and months.
Factor 02
💰
Spend Reliability
Whether you spend what you commit to, consistently, without large swings that distort performance data.
Factor 03
🎨
Creative Performance
How your CTR, watch time, and engagement compares to benchmarks in your industry and platform mix.
Factor 04
🌐
Platform Diversity
Whether you maintain strong ROAS across multiple platforms — not just one that happens to be working.

Pricing

Your Fuel Score is calculated automatically. Pay to make it visible.

Basic
Free
Your score is calculated and visible to you and to agencies searching Fuel Talent. Not publicly displayed.
  • Score calculated automatically
  • Visible in your Fuel dashboard
  • Agencies can find you via Fuel Talent
  • Score updates monthly
Get Started Free
Verified Public Badge
$49/mo
Your live score displayed as a verified badge on your own website and on your public Fuel profile.
  • Embeddable live score badge
  • Public profile on ProAdsFuel.com
  • Score history and trend chart
  • Verified checkmark on leaderboard
  • Agency priority matching
Get Your Score Badge