Beauty Collective — 31 brands · $155k pooled this month · Fashion Collective — 24 brands · $120k pooled this month · Health Collective — 19 brands · $95k pooled this month · E-commerce Collective — 41 brands · $205k pooled this month · B2B Collective — 16 brands · $80k pooled this month · Beauty Collective — 31 brands · $155k pooled this month · Fashion Collective — 24 brands · $120k pooled this month · Health Collective — 19 brands · $95k pooled this month · E-commerce Collective — 41 brands · $205k pooled this month · B2B Collective — 16 brands · $80k pooled this month
Premium Exclusive · Fuel Collective

Small Budget.
Enterprise Power.

Pool your ad budget with non-competing brands in your industry. The algorithm sees a $250,000 advertiser. Your brand gets the delivery, the audiences, and the ROAS that only big spenders used to access.

Apply to Join the Collective How It Works

The Mechanism

Alone you're small.
Together you're massive.

P&G does this internally across Tide, Pampers, and 60 other brands. Nobody has ever offered it to independent brands. Until now.

Without the Collective
$5,000
Your monthly budget — treated as a small account
Your Brand$5k
Competing alone
Limited reach
High CPMs
Shallow audiences
→ Fuel Collective →
With the Collective
$250k+
Combined buying power
Algorithm treats you as a major advertiser
CPMs drop — more reach per dollar spent
Audiences your budget alone could never find
Faster machine learning from pooled data
Your lane is protected — no competing brands
Your Brand$5k of $250k
Beauty Brand #2$8k
Beauty Brand #3$6k
+ 28 more brands$231k
01
Apply and get your lane
You select your industry, product category, geography, and target demographic. Fuel assigns you an exclusive lane — no other Collective member can compete in your exact territory.
→
02
Commit your monthly budget
Minimum $3,000/month. Your budget pools with non-competing brands in your industry. The combined spend operates as one unified account with major advertiser status.
→
03
Fuel runs the collective
Fuel's system manages the pooled budget across platforms, tests hundreds of creative and audience variations simultaneously, and identifies what converts best in your specific lane.
→
04
Results distributed to your brand
Winning strategies deploy to your exclusive territory. Your individual results, the collective benchmark, and a full monthly report showing exactly how your performance compares.

What Collective Members Get

Six things nobody
else can offer you.

🏊
Budget Pool Access
Your $3k–$50k becomes part of a $250k+ account. The algorithm sees major advertiser signals. Lower CPMs, better delivery, faster learning curves — from day one.
Core Feature
🗺️
Exclusive Territory
Your product category, geography, and demographic are legally protected within your industry collective. The brands you pool with can never compete against you.
Legal Protection
📊
Collective Intelligence Report
Monthly report showing your individual results vs. the collective benchmark. Specific gaps, specific fixes. More detailed than any agency debrief you've ever received.
Monthly Exclusive
⚡
Creative Early Access
Winning creative formats discovered by the collective reach you 30 days before they appear in the public Fuel Index. First mover advantage on what's working right now.
30-Day Head Start
📈
Budget Amplifier
Your Fuel Score determines your collective weight. A score above 800 means your budget generates more collective buying power per dollar than lower-scoring brands.
Score-Based
🤝
Private Collective Network
A private community of verified, results-backed brands. Not open to Growth plan users. Monthly video calls. Direct access to top performers in your category. Real relationships.
Members Only

Available Collectives

Find your industry.
Claim your lane.

Six active collectives. Spots are limited per industry to maintain lane exclusivity. Once your territory is taken, it is taken.

✨
Beauty & Skincare
Meta and TikTok dominant. Average 24x collective ROAS. Fastest growing collective this month.
31 members · 12 lanes open
👗
Fashion & Apparel
TikTok and YouTube dominant. Average 19x collective ROAS. Strong seasonal performance data.
24 members · 18 lanes open
💪
Health & Wellness
Meta and Google dominant. Average 16x collective ROAS. High repeat purchase audiences available.
19 members · 24 lanes open
🛒
E-commerce
All platforms. Average 13x collective ROAS. Widest territory selection. Best for diverse product lines.
41 members · 8 lanes open
💼
B2B Software
LinkedIn and Google dominant. Average 11x collective ROAS. Highest average deal size. Enterprise lanes available.
16 members · 31 lanes open
🏠
Home & Living
Pinterest and Meta dominant. Average 12x collective ROAS. New collective — founding member spots available.
8 members · 40 lanes open

Lane Assignment System

Your territory.
Protected by contract.

When you join the Beauty Collective, Fuel assigns you an exclusive combination of product category, geography, and demographic. No other Collective member can ever compete with you in that exact lane.

Beauty Collective — Lane Assignment Map (Sample) ✓ Protected
Category
Skincare
Category
Haircare ✓ Taken
Category
Cosmetics ✓ Taken
Category
Fragrance
Your Territory
Skincare · Midwest · 25–40F ✓ Yours
Territory
Skincare · Northeast · 18–30F ✓ Taken
Territory
Skincare · South · 30–45F ✓ Taken
Territory
Skincare · West · 18–35F — Available

Revenue Projection

What the Collective
generates at scale.

Conservative estimates. Based on 15% management fee on pooled spend plus $499/month membership fee per brand.

Collective SizeMin Monthly PoolManagement Fee (15%)Membership FeesMonthly Revenue
50 brands$150,000$22,500$24,950$47,450
200 brands$600,000$90,000$99,800$189,800
500 brands$1,500,000$225,000$249,500$474,500
Total at 500 brands (before other platform revenue)$474,500/mo

Collective Membership

One price.
Enterprise power.

⭐ Premium Exclusive — Fuel Collective
$499/month
+ minimum $3,000/month ad spend committed to the pool
All 12 Fuel platform tools included
Full access to the budget pool
Exclusive territory assignment
Monthly Collective Intelligence Report
Creative Early Access — 30 days before public
Budget Amplifier based on Fuel Score
Private Collective member network
Verified Collective badge on your profile
White-label client reporting
Dedicated Collective account manager
Priority API connections and monitoring
Burst Guarantee™ — 8% of incremental gain
Apply to Join the Collective

Spots are limited per industry collective. Territory exclusivity is first-come, first-served.

Apply to Join

Applications reviewed within 48 hours. We will confirm your territory availability and schedule an onboarding call.

No payment taken during application. Territory confirmed before billing begins.

🎯

Application received.

We will review your territory request and contact you within 48 hours to confirm availability and schedule your onboarding call.