12 Tools · All Backed by Verified Data

Tools Built for
Paid Advertising.

Semrush and Ahrefs are built on estimated organic data. Every Fuel tool runs on verified numbers from real campaigns — pulled directly from platform APIs. That is not a small difference.

Semrush
Estimated
Third-party crawl data
vs
Ahrefs
Estimated
Web index approximations
vs
Fuel
Verified
Direct platform API data
All 12 Tools
Starter (Free)
Growth
Enterprise
Collective Only
🔍
Growth
Tool 01
Competitor Ad Intelligence
Verified campaign data — not estimates
See what ad strategies are actually working in your industry this month. Anonymized aggregate data from real campaigns — which platforms, which audiences, which creative formats are generating the highest ROAS right now.
vs competitors
Semrush / AhrefsEstimated spend, guessed keywords
FuelReal verified ROAS from actual campaigns
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🏃
Growth
Tool 02
Ad Landing Page Auditor
Built for ad destinations, not SEO
Audit your landing pages specifically for ad conversion — load speed, mobile optimization, CTA placement, headline-to-ad match, form length, trust signals. Every fix is scored by conversion rate impact, not just technical health.
vs competitors
Semrush / AhrefsGeneric SEO health check
FuelAd conversion focused scoring
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🤖
Growth
Tool 03
AI Visibility Tracker
Your brand in ChatGPT, Gemini, Perplexity
Track whether your brand appears when people ask AI assistants about your product category. Connected to your ad campaigns — see the correlation between advertising spend and organic AI citation rate. Updated weekly.
vs competitors
SemrushAI mentions tracked, not tied to ads
FuelAI visibility correlated to campaign spend
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Growth
Tool 04
Keyword Intent Engine
Conversion probability, not search volume
Keywords filtered for ad conversion intent — not just search volume but purchase probability based on real campaign conversion data. A keyword with 800 monthly searches converting at 8.4% beats one with 10,000 searches at 0.3%.
vs competitors
Semrush / AhrefsSearch volume and difficulty only
FuelConversion probability from real campaign data
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🎨
Growth
Tool 05
Creative Intelligence Library
Winning ad formats by industry and platform
A library of top-performing ad creative structures drawn from real campaign data. Which hooks, video formats, image styles, and caption structures are generating the highest ROAS this month in your exact industry. Updated monthly from the Fuel Index.
vs competitors
Semrush / AhrefsDoes not exist for paid ads
FuelAd creative intelligence from real campaigns
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📡
Growth
Tool 06
Ad Placement Tracker
Where your ads actually appear
Track your ad delivery position across all platforms — where in the Meta feed, TikTok algorithm position, Google auction rank, YouTube pre-roll frequency. Most advertisers have no idea how often their ads are actually being shown. Fuel makes this visible pulled from platform APIs.
vs competitors
Semrush / AhrefsOrganic rank tracking only
FuelPaid placement tracking across all platforms
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🌍
Growth
Tool 07
Market Intelligence Dashboard
Industry ad market trends in real time
Which platforms are getting more or less spend in your industry this month. Which audiences are becoming more expensive. Which creative formats are getting fatigued. Which competitors are scaling or pulling back. Derived from aggregate data across all Fuel campaigns.
vs competitors
SemrushMarket analysis from crawl estimates
FuelReal ad market data from active campaigns
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📱
Growth
Tool 08
Social + Paid Command Center
Organic and paid in one connected system
Schedule organic posts and manage paid campaigns from one place. When an organic TikTok starts getting traction, Fuel suggests boosting it with one click. When an ad performs well, Fuel suggests repurposing the hook as an organic post. The bridge nobody else has built.
vs competitors
Semrush / AhrefsSocial scheduling only, no paid integration
FuelOrganic and paid connected with performance signals
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📋
Enterprise
Tool 09
White-Label Report Builder
Client reports generated automatically
Agencies pull verified ROAS data from all client accounts and generate branded PDF reports in one click. Verified by platform APIs with the Fuel verification badge on every number. No manual data pulling. No spreadsheets. Reports generate themselves monthly.
vs competitors
Ahrefs Report BuilderSEO metrics, no ad ROAS data
FuelVerified paid ad performance with agency branding
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🔔
Enterprise
Tool 10
Brand Mention Monitor
Brand monitoring connected to ad performance
Track brand mentions across the web, connected to your ad campaigns. When your brand goes viral, Fuel instantly suggests increasing budget to capitalize. When a competitor gets negative press, Fuel suggests targeting that audience with a comparison campaign. Reactive advertising intelligence.
vs competitors
Ahrefs FirehoseMentions tracked, no ad connection
FuelMentions trigger ad budget recommendations
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📍
Enterprise
Tool 11
Local Ad Intelligence
Hyperlocal campaign benchmarking
See how other brands in your city and region are performing on Meta and Google ads. What ROAS they are hitting, what audiences they are targeting, which platforms dominate your local market. Anonymized but geographically specific. Nothing like this exists for local advertisers.
vs competitors
Semrush LocalGoogle Business Profile only, no ad data
FuelLocal paid ad performance benchmarking
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🧠
Collective Only
Tool 12
Fuel Agent
Your AI marketing analyst — powered by real data
Talk to Fuel in plain language. "My Beauty campaign on TikTok has been declining for three weeks. What should I do?" Fuel Agent pulls your verified data, compares it to the collective benchmark, identifies the pattern, and gives you three specific actions with predicted ROAS impact. Powered by Claude.
vs competitors
Ahrefs Agent AOrganic data only, no paid ad context
Fuel AgentVerified campaign data + collective benchmarks
Join Collective to Access →

Head to Head

Fuel vs Semrush vs Ahrefs

Capability Semrush Ahrefs Fuel
Keyword research~ Estimated organic~ Estimated organic✓ Ad conversion-weighted
Competitor analysis~ Crawl estimates~ Crawl estimates✓ Verified campaign data
Rank / placement tracking~ Organic only~ Organic only✓ Paid placements across all platforms
AI visibility tracking✓ Brand mentions✓ Brand Radar✓ Connected to ad spend data
Site / landing page audit~ Technical SEO~ Technical SEO✓ Ad conversion focused
Content / creative tools~ Blog content only~ Blog content only✓ Ad creative formats from real data
Social management✓ Scheduling✓ Scheduling✓ Connected to paid campaigns
White-label reporting~ SEO reports~ SEO reports✓ Verified ROAS reports with Fuel badge
Runs actual ad campaigns✗ Intelligence only✗ Intelligence only✓ Full campaign management
Verified ROAS data✗ Not available✗ Not available✓ Direct platform API
Budget pooling✗ Not available✗ Not available✓ Fuel Collective exclusive
Performance scoring✗ Not available✗ Not available✓ Fuel Score 1–1000
Performance guarantee✗ Not available✗ Not available✓ Burst Guarantee™
Starting price$130/month$99/monthFree to start

Which Plan

Tools by Plan

All 12 tools. Unlocked progressively as your business grows.

Free Forever
Starter
$0/mo
  • Unified ad dashboard (3 platforms)
  • Ad placement tracker
  • Basic market intelligence
  • Fuel Score (private)
  • 50 UGC scripts/month
Start Free
Most Popular
Growth
$299/mo
  • All 8 core tools
  • Competitor Ad Intelligence
  • Landing Page Auditor
  • AI Visibility Tracker
  • Keyword Intent Engine
  • Creative Intelligence Library
  • Market Intelligence Dashboard
  • Social + Paid Command Center
  • Fuel Score (public badge)
Get Growth
Agencies & Brands
Enterprise
Custom
  • All Growth tools
  • White-Label Report Builder
  • Brand Mention Monitor
  • Local Ad Intelligence
  • Dedicated account manager
  • API access
  • Custom Burst Guarantee terms
Contact Sales
Premium Exclusive
Collective
$499/mo
  • All Enterprise tools
  • Fuel Agent (Tool 12)
  • Budget pool access
  • Exclusive territory lane
  • Collective Intelligence Report
  • Creative early access (30 days)
  • Private Collective network
  • Burst Guarantee™ at 8%
Apply to Join